Driving Online Success: How FoodCo Boosted Growth and Visibility by over 125% in 1 year

• 
  Company

FoodCo Nigeria Limited

• 
  Industry

Retail & E-commerce

• 
  Size

Large: 1,000 – 2,000

• 
  Region

Africa

• 
  Services

Marketing & Software

See how I helped FoodCo achieve these amazing stats!

792%

increase in sign-ups via the website

660%

page speed reduction

121%

increase in organic traffic

6000+

organic keywords ranked for

15%

decrease in bounce rate

• 
  About

The Company
FoodCo

FoodCo: Nigeria’s Leading Omnichannel Retailer

FoodCo, a pioneering Nigerian retailer, operates the largest supermarket chain brand in the southwest region.

With co-location retail models combining shopping, dining, manufacturing and entertainment, FoodCo offers a comprehensive experience.

Their online supermarket and convenient FoodCo Quick Shops cater to evolving customer needs.

In 2022, FoodCo’s growth earned it a spot in the Financial Times Annual Africa Fastest Growing Companies’ ranking.

• 
  Website

foodco.ng

• 
  Headquater

Ibadan, Nigeria

• 
  Founded

1982

The Challenge

1.

FoodCo faced the challenge of shifting its focus from traditional methods to establishing a strong online presence. This required adapting strategies and techniques to the digital landscape.

2.

Despite its years of existence, FoodCo struggled to gain significant traction in the online space. They faced difficulties in attracting organic traffic and generating the desired visibility to drive growth.

3.

The company had a tight deadline to set up an e-commerce presence during the pandemic.