FoodCo Nigeria Limited
Retail & E-commerce
Large: 1,000 – 2,000
Africa
Marketing & Software
See how I helped FoodCo achieve these amazing stats!
792%
increase in sign-ups via the website
660%
page speed reduction
121%
increase in organic traffic
6000+
organic keywords ranked for
15%
decrease in bounce rate
The Company
FoodCo
FoodCo: Nigeria’s Leading Omnichannel Retailer
FoodCo, a pioneering Nigerian retailer, operates the largest supermarket chain brand in the southwest region.
With co-location retail models combining shopping, dining, manufacturing and entertainment, FoodCo offers a comprehensive experience.
Their online supermarket and convenient FoodCo Quick Shops cater to evolving customer needs.
In 2022, FoodCo’s growth earned it a spot in the Financial Times Annual Africa Fastest Growing Companies’ ranking.
Ibadan, Nigeria
1982
1.
FoodCo faced the challenge of shifting its focus from traditional methods to establishing a strong online presence. This required adapting strategies and techniques to the digital landscape.
2.
Despite its years of existence, FoodCo struggled to gain significant traction in the online space. They faced difficulties in attracting organic traffic and generating the desired visibility to drive growth.
3.
The company had a tight deadline to set up an e-commerce presence during the pandemic.
