SUMMARY
- Clicks: from 4 to 2000;
- Impressions: from 92 to 19,000;
- Load time: from 10s to 1s.
- Average keyword position: From 48 to 6;
- Over 200% increase in sales.
Background Of The Website
The website sells courses.
Prior to my engagement, there had been no work done to the site.
Fixing The Technical Issues
My main focus was making the site fast and accessible to crawlers and optimizing keywords.
If you look at their search console, you’ll see an almost dead site.
I needed to fix that ASAP.
Here’s what I fixed (I won’t breakdown each detail because, well, that’s boring):
- The site was incredibly slow (around 10 seconds full load).
- Canonicalisation didn’t exist.
- Zero keyword optimization.
